Since more than a decade ago, Maskokotas has been Valencia’s go-to company for mascots. Animalear is a well-known online retailer in Spain, Petness in Portugal, Vetality in France, and Miscota worldwide; the brand is recognized in 140 countries.
Miscota es la marca elegida por el grupo Amigo para unificar todas sus marcas y lograr la homogeneización de sus plataformas de venta tanto online como disconnected.
Both on the web and in social media, Maskokotas’ visual identity has undergone a revamp, keeping the brand’s text and the blue color.
La primera marca en ser absorbida por Miscota será Maskokotas, a continuación, se hará el mismo proceso con Animalear, Petness y Vetality.
More than a hundred music stores featuring Miscota will open in the Iberian Peninsula before the year 2021.
Miscota is Maskokotas’ new name, and she wants to open 400 stores.
The Maskokotas group of pet supply stores has decided to change the name of its establishments in preparation for a significant expansion, with the opening of six establishments in the Iberian Peninsula anticipated for this year.
Miscota will now be their new name, and they will continue to teach the current students: Maskokotas, Valencia’s original cadena-based stores; In Spanish, what is an e-commerce? Petness en Portugal, Vetality en Francia. The group had recently changed
Miscota es la marca que ha elegido el grupo Amigo para unificar la identificación comercial de sus distintas enseñas. Animalear is an e-commerce company with a significant following in Spain, Petness in Portugal, Vetality in France, and Miscota in all of the world. Maskokotas has been in business for more than ten years as a mascot-related business in Valencia.
Miscota is a well-known brand with a strong reputation in more than 140 countries. Because all of the holding’s brands share the same values and philosophy, Buddy has decided to combine all of its businesses into one in order to achieve omnichannelity across all of its sales platforms, both online and offline. In addition, this is a more pronounceable and internationally recognized name, making it the clear choice that the company chose to ensure success in the expansion of its retail presence outside of Spain.
The international campaign to bring the brands to Miscota began with the CEO of Buddy, Vicent Jornet, presenting the campaign to more than 200 employees in plantilla. Maskokotas will be the first to complete the absortion during this spring, as evidenced by the logo of their physical stores; más adelante se aplicará el mismo proceso con Animalear, Petness y Vetality, respectivamente.
Para la siguiente fase, el departamento de comunicación iniciará este mismo mes una campaña de transición de marca que tendrá difusión tanto en medios digitales como disconnected. Tanto la página web como las redes sociales de Miscota ya se han mudado a la nueva identidad visual, que mantiene tanto el lettering como el tone azul clásico de Maskokotas. Additionally, the reorganization of more than 40 business listings on Google My Business has begun with a new search title.
El equipo de IT ha aumentado su individual técnico en un 80 % para realizar la conversión y unión de tasks los online business en una única plataforma de compra. The logistics and post-purchase services will improve as a result. The entry of new professionals will also put a stop to projects that will improve the customer experience at all locations.
The naming Miscota, which will increase value in proportion to the quality of attention and catalog for families and their mascots, has also begun to be implemented in the fanciful stores, which were previously known as Maskokotas. Los servicios de peluquería, veterinaria y educación canina han rediseñado su imagen y activado campañas novedosas.
Miscota has the ambitious goal of becoming the leading pet-care retailer in the southern part of Europe. More than 100 new physical stores will open in Iberia before the year 2021 is over, and the country’s e-commerce will be improved with the goal of becoming the sector’s fastest and most efficient service.
